Celebrating 10 years of Amazon Business

This year, we are celebrating the 10th year of Amazon Business, our smart business buying solution for organizations of all sizes. Over the past decade, we’ve grown from a vision to simplify procurement into a trusted partner for more than 8 million organizations worldwide.

The beginning of a vision

Amazon Business was born out of a simple yet ambitious idea: to provide businesses with the familiar, seamless shopping experience Amazon customers love, but tailored to the unique needs of businesses. We set out to address common procurement challenges, from cost management to improving efficiency.

From Day 1, businesses needed more than just access to a wide selection. They needed tools, insights, and flexibility to make smarter purchasing decisions. And thus, Amazon Business became more than a B2B store; it became an strategic partner for smart business buying.

A look back at our journey

Every year of Amazon Business has brought growth, innovation, and an expanded commitment to our customers. Alongside international expansion, we reached several important achievements that pushed the boundaries of what businesses could expect from their procurement solutions.

2015 – Amazon Business launches

Amazon Business officially launched in the US, offering businesses of all sizes access to hundreds of thousands of products and business-only pricing. By creating dedicated multi-user accounts, customers experienced new control and convenience in their purchasing process.

2016-2025 – Progressive global expansion

• 2016: Amazon Business launched in Germany
• 2017: Amazon Business launched in the UK, India, and Japan
• 2018: Amazon Business launched in France, Italy, and Spain
• 2019: Amazon Business launched in Canada
• 2024: Amazon Business launched in Mexico
• 2025: Amazon Business launched in Australia

2017 - Business Prime launches in the US

Launched in 2017, Business Prime has become an essential addition to the Amazon Business buying experience. Designed for organizations of all sizes — from sole proprietors and small business owners, to large, multinational organizations with complex procurement processes — its benefits match the needs of more than three million worldwide active members across five plans. With Business Prime, members can benefit from fast, free delivery on eligible items, and other benefits such as Spend Visibility, enhancements to Guided Buying, extended terms for Pay by Invoice (upon approval), and Spend Anomaly Monitoring. Business Prime is growing with Amazon Business and is now available in 10 countries.

2020 – Supporting businesses through uncertainty

During the challenging months of 2020, Amazon Business became a critical resource for organizations sourcing essential supplies. We expanded our infrastructure and worked to ensure businesses could access personal protective equipment (PPE), cleaning products, and other essentials to keep their operations running safely.

2022 – Championing small businesses

In celebration of Small Business Month we launched the Small Business Grant Program to help small entrepreneurs achieve big dreams. This program was created to provide support, funding, and resources to the engines of local economies. Hear from our current and past recipients here.

2023 - Continuing to grow

We surpassed $35 billion in global annualized sales, as more organizations across the globe embraced smart business buying. Leading organizations around the world use Amazon Business including 97 of the Fortune 100s and 18 out of the 20 largest US health systems.

2024 - Launching a rewards program and replenishment services

Amazon Business launched Business Prime Rewards in 2024 in the US. With Business Prime Rewards, Business Prime members on eligible plans began earning points on eligible purchases after completing actions on their account. Members can then choose rewards as a payment method and redeem at checkout. 

We also launched Amazon Business Restock, and began providing our customers with replenishment services – Managed Inventory and Vending – to take the hassle out of restocking their employees’ business supplies at worksites. Amazon Business technicians visit customer sites, deliver and order products based only on what you need, and restock items.

2025 – Innovating for the next decade

As we celebrate 10 years, we remain focused on innovating for the future, with AI-powered tools for predictive purchasing, enhanced reporting, and responsible purchasing.

Transforming procurement for the better

At the heart of Amazon Business is customer obsession. Over the years, we’ve fundamentally shifted what businesses can expect from their purchasing processes such as:

• Creating a one-stop shop: Businesses can access millions of products from trusted suppliers in one store, saving hours of searching and comparing. Whether sourcing personal protective equipment (PPE), specialized machinery, or safety equipment, Amazon Business can deliver.

• Driving down costs: With business-only pricing, bulk discounts, and Request for Quote, organizations have been able to realize savings and stretch their budgets even further. Eligible organizations can join the Amazon Tax Exemption Program to manage tax-exempt purchasing and avoid the need for manual processing of tax refunds.

• Empowering smarter decisions: We help equip businesses with the tools to maintain control over their purchasing and budgets. Guided Buying, Budget Management, and Approvals to empower administrators in creating and maintaining guardrails, while simplifying the procurement process for buyers. Additionally, Business Giving makes it easier to give gifts, rewards, donations, and work supplies without the hassle of manually ordering and delivering items.

• Fast, reliable shipping for our customers: Time-sensitive deliveries have always been a priority. Thanks to fast, free shipping on eligible orders with Business Prime, businesses keep their operations running without interruption. Additionally, Amazon Business provides delivery solutions that adapt to your organization’s unique requirements. Whether you need consolidated pallet shipments, business-hour delivery compliance, or custom receiving instructions at scale, our world-class fulfillment network is built to grow with your business.

• Focusing on partnerships: Amazon Business can connect to more than 300 third-party systems – including Coupa, SAP Ariba, Concur Expense, Okta and Microsoft Azure – through integrations like Punchout, Punch-in, Integrated Search, Single Sign-on, Hosted Catalog and a suite of APIs. Customers can build create their preferred integrated buying journeys to meet their organizations’ goals.

• Spend insights: Customers can get a bird’s eye view of their spend data, or dig into the details. With Amazon Business Analytics, gain insight into purchasing with customizable dashboards. Spend Anomaly Monitoring helps you uncover purchasing irregularities to reduce rogue spend.

Supporting responsible purchasing

At Amazon Business, we believe that procurement can be a force for good. Over the years, we’ve supported businesses in their efforts to champion sustainability and inclusivity, making it easier for organizations to align their purchases with their values.

Championing small and diverse sellers

We’re proud to work with over 14,000 certified small business sellers and more than 122,000 classified small business sellers in the US, using advanced machine learning and collaborations to identify and support small business partners. Customers can now easily prefer these sellers through tools like Guided Buying, allowing businesses to contribute directly to their communities.

Here’s a closer look at the diversity among our sellers in the US:

• 12,000+ diverse sellers represent small, minority, women, veteran, and LGBT-owned businesses, helping create new opportunities for underrepresented groups.
• 8,000+ minority-owned sellers and over 6,000 women-owned sellers bring high-quality products and innovative solutions to buyers.
• 4,000+ Black-owned businesses sell on Amazon, offering critical contributions to their industries.

Promoting sustainability

Supporting environmentally responsible procurement also continues to be a priority: 

• 1.4 million Climate Pledge Friendly products are now available, with certifications from over 50 organizations like the Environmental Protection Agency (EPA) and USDA Organic, making it simple for customers to shop sustainably.
• Through innovations like Ships in Product Packaging, we’re cutting excess waste by certifying products that can ship safely without additional packaging.
• Worldwide, over 75,000 customers have adopted sustainability-focused buying policies, demonstrating a shared commitment to reducing environmental footprints.

Helping customers make smarter, responsible decisions

With tools like Amazon Business Analytics and Guided Buying, organizations can take their purchasing to the next level:

• Over 30,000 customers in the US have buying policies in place to prefer small and diverse sellers.
• Over 17,000 US customers have adopted policies to prioritize sustainable products, while more than 5,000 US customers prefer buying from local sellers.
• Exportable reports filtered by seller certifications allow customers to track their progress toward social responsibility goals with ease.
  

Looking ahead 

What makes the 10-year anniversary truly special isn’t just how far we’ve come, but the relationships we’ve built along the way. Every small business owner, purchasing manager, and procurement leader we’ve worked with has shaped what Amazon Business is, and what it aspires to become. As we look back on the past 10 years, one thing is clear: the best is yet to come. We hope you continue the journey with us, shaping the future of smart business buying together.